Building an Employment Platform for East Africa

We worked closly with the Akilah Institute to develop an online marketplace for connecting current university students and graduates in East Africa with employment opportunities.

Employers post their internships and job opportunities on the MindSky job board. MindSky members apply for openings directly on the platform using our professionally-formatted online profile builder as their application document. Hiring managers log in, view, and sort applications as they come in.

1. Job Board & Identity Platform

MindSky members apply for openings directly on the platform using our professionally-formatted online profile builder as their application document.

2. Hire with MindSky

Employers post their internships and job opportunities on the MindSky job board.

3. Back Office

Hiring managers log in, view, and sort applications as they come in then pass them onto employers.

Technology Stack

  • AWS Lambdas
  • AWS EC2
  • Docker
  • Terraform
  • Node.js
  • Vue.js
  • Vuex
  • GraphQL
  • MySQL
  • Redis
  • MongoDB
  • Elastic Search
  • Salesforce

Branding & UI for a pre-loved fashion marketplace

The Lemariku founders came to us with an idea to create an online marketplace that allows people in Indonesia to sell second hand fashion items.

In a saturated market, it was our first challenge to clearly communicated the OVP and differentiate Lemariku from the competition. We had to create a platform that is catered to the specific behaviours of the Indonesian target audience, such as allowing for cash payments and utilising local delivery services like GO-Jek.

Additional to that was to design and develop an interface that is intuitive to use for them, as they find websites too complicated, and don't trust online payments.

Strategy & Roadmap

Our collaboration with Lemariku started from the inception of the idea, and when they had only a hypothesis and rough set of requirements.

Together, we refined the definition of what the product was, and set the objectives to work towards. Since we use the Agile project management methodology we created a backlog and broke down the roadmap into a serise of sprints.

Branding

The brand was specifically catered to the Indonesian market. The brand name Lemariku means “my closet”, which comes from “lemari” meaning closet and “ku” meaning my in Indonesian.

The logo was created to clearly visualise that it is a fashion application and add to the meaning of the name.

User Interface & Expereince

Sellers mainly used Instagram to reach potential buyers to advertise their fashion items so we wanted to create an experience that was familliar, with while providing tools to address the challenges they had with current soltuions

In order to encourage sellers to share their profiles, we wanted to provide some personalistion options so we allowed them to choose a colour from a pallete that would distinguish their profiles and items in search results.

Technology Stack

  • Node.js
  • Web Sockets
  • Phone Gap (iOS and Android)
  • Backbone.js + Marionette
  • Lemariku
  • Jakarta, Indonesia
  • 2015 - 16

Bringing Engineering, Product Management & UX Expertise to a "Remittance Startup"

This client wanted an interface to help Money Transfer Operators (MTOs) manage their remitance processes around the world. They needed the ability to add and manage their bank accounts in each market they were located in for transfer acceptance and disbursements. the main users were MTO administrators, regnal managers, and tellers.

We provided a design system they can use for all future products. The desktop client was built in Electron and React on the Stellar network. We started the design process by creating user flows based on user personas from our research. From here we were able to build out detailed mockups of each screen, get user feedback and make adjustments before moving on to a fully polished set of designs.

Since this was a global remittance network, which money transfer operators would joined we had to make it accessible across platforms and needed to be light-weight especially considering emerging markets.

Technologies Used

  • Stellar
  • Python
  • Flask
  • SQLAlchemy
  • Node.js
  • React.js
  • Electron
  • IdentityMind
  • 2018